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A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic. However, small business websites aren’t forever. They need to be updated and redesigned just like any part of your business. To help you, we’ve investigated everything you need to know about redesigning your website. That way, you can decide if your website needs to be redesigned or if it’s perfect the way it is. Now, are you ready to get started? Here’s an in-depth look at website redesign: Why Is Redesigning Your Website Important? Redesigning your website helps improve viewers’ impression of your overall business. If the load time is slow or not mobile-friendly, some viewers may get frustrated. Do you want your viewer’s first thought in relation to your company to be one of frustration? No, you want viewers to be intrigued, curious, and engage with your brand. So don’t give viewers something to dislike before they get to your page. Redesigning your business website will help it stay trendy and up-to-date. That way, customers see your brand for what it has to offer. When To Redesign Your Website Are you questioning whether your website needs a redesign but aren’t sure it’s the right time? Don’t worry; below, we’ve listed a few signs that your website is due for a redesign: Website Loading Speed Is Slow or Isn’t Mobile Friendly If your website has a slow loading speed, that’s a sure sign that your website is out of date. Visitors expect the loading speed to be a maximum of 2 seconds ; any longer will cause frustration and may lead visitors to exit the page. If you want visitors to stay on your website, you must have a responsive and mobile-friendly design. Your website should automatically scale its content, photo and video graphics, and navigational buttons to the visitor’s phone screen size. If your website fails to do this, the visitor will not only be annoyed but think your company is outdated. Thus, first impressions matter, especially when it comes to website design. Studies have shown that it only takes a visitor 0.5 seconds to decide if they will stay on the page. So, if your website suffers from slow loading time or doesn’t have a mobile-friendly design, a redesign is needed immediately. Your Website Lacks On-Page SEO Even if your website is responsive and professionally designed, it won’t benefit you if you lack the proper optimization. Your website needs to have search-engine-optimized keywords that will pull your website to the forefront of google searches. If you don’t, you’re making your website hard to find, decreasing traffic, and reducing customer conversion. A redesign is crucial for the success of your website. When redesigning, make sure you update the landing page to have optimized keywords and always have a call to action. You Have Low Conversion Rates If your website continues to receive traffic but has a low customer conversion rate, there’s a problem. Your website is obviously easy to find, but somehow, it’s lacking something visitors want. Whether it be a clear understanding of your product, more payment methods, or interesting photos, there’s a reason why visitors aren’t converting to customers. Keep in mind that a good website achieves your marketing goals. Meaning that your website should motivate visitors to explore your services, purchase your products, or contact you. If your website doesn’t fulfill your marketing goals and isn’t converting customers, a redesign is a must. Content Is Not Relevant When was the last time you updated the content on your website? If the answer is over a year, then your website is due for a redesign. Studies show that over 71% of business owners redesign their websites after a year or two. After all, your website is only as good as the content it displays. If you’ve recently changed your business address, business hours, or prices, they should be accurately reflected on your website. Not updating your website will confuse visitors and make the purchasing process that much more difficult. The Website Design Looks Outdated Trends come and go, and as such, what’s seen as sleek and modern changes with the year. If your website utilizes a chunky or older template, then it’s time for a redesign. Lately, websites that use negative space, intriguing transitions, and simple layouts get the most views and page time. So, you’ll want to update your website to adhere to these new standards if you want to increase your views, page time, and customer conversion rates. You’ll even want to be creative on your website and introduce your brand in a way that pulls the customer in rather than just stating facts. A good web designer can help you do just that. Is it Time to Redesign Your Small Business Website? Redesigning your website is often a hard decision. However, it’s important that your website is updated for visitors to look at and engage with. If your website is not mobile-friendly, lacks proper optimization, or is not relevant anymore, a redesign is needed. Thankfully we can help you redesign your small business website, so you can successfully reach more customers. We do it all, whether it’s helping you refresh the design or giving your site a complete overhaul. If you’re still unsure if you need to redesign your website, contact us today for a free consultation, and we’ll help you decide what’s best for your website.

According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make. If you're not marketing your business enough at this time, it could eventually lead to its demise. You're going to struggle to spread the word about your company without using small business marketing to your advantage. There are also some other marketing mistakes that you might be making as a small business owner that can come back to bite you. Learn about eight of them below. 1. Failing to Create a Website for Your Small Business These days, there is really no excuse for small businesses not to have websites. Websites are no longer an exception, they’re the expectation. Yet, one recent report revealed that about 27% of small businesses are still operating without websites. These small businesses are likely hurting their bottom lines in a big way by failing to create websites. If your small business is still operating without a website, you should do something to change that immediately. With sBiz Web Solutions, you can get a website for your company up and running in no time at all (usually within a week). Even if you don't know the first thing about web design, we will help you get started on your website right away. Your website will quickly become one of your best marketing tools. 2. Ignoring the Importance of SEO When It Comes to Your Company's Website It isn't enough to simply set up a website for your small business in this day and age. Once you create a website, you also need to make sure that you understand how important search engine optimization, or SEO, is. SEO is a process that involves incorporating certain things into your website to make it easier for others to find it. By adding the right keywords, links, etc. to your site, you can help it to rank much higher on search engine results pages and ensure that plenty of people visit your site each month. If SEO isn't a big part of your small business marketing strategy, you'll be making one of the worst marketing mistakes. You'll be missing out on an opportunity to bring in so much more traffic on a regular basis. 3. Forgetting to Establish a Social Media Presence for Your Small Business While it's important for small businesses to set up websites and use them for marketing purposes, it's just as important for them to establish social media presence these days. Your company should have accounts on social media platforms like Facebook, Instagram, TikTok, etc. Social media has provided small businesses with a brand-new way to connect to customers. It's also made it possible for them to create unique voices for their brands that separate them from the pack. 4. Misidentifying the Target Audience for Your Small Business Who is the target audience for your small business? You can have the best small business website in the world and a wonderful social media presence, but if you don't know who your target audience is, all of your marketing efforts might miss the mark. Before you begin trying to employ any marketing techniques on behalf of your small business, you should make sure you know who your target audience is. It'll enable you to cater your content to them to increase the chances of them patronizing your small business. 5. Letting Negative Online Reviews for Your Small Business Linger Whether you like it or not, people who patronize your small business are typically going to leave reviews for your company. They'll do it through any number of review sites, and their reviews will impact your reputation. If you're able to rack up almost nothing but positive reviews, that's awesome. You won't have to worry about doing anything other than thanking those who have taken the time to leave reviews for your small business in the first place. But if you find that you've received a lot of negative reviews online, you should do something about it. You will either want to look into having these reviews removed if you don't feel as though they're legit or respond to these reviews to show that your company cares about input from your customers. Whatever you do, you don't want to allow negative reviews to stick around for too long and make it seem as though your company doesn't care about them. 6. Spending Too Much Money or Not Enough Money on Small Business Marketing To carry out your small business marketing plan, you will need to be prepared to spend some money on it. You should come up with a marketing budget and use it accordingly. Just be sure that you're not spending too much money or not enough money on your small business marketing efforts. As a general rule of thumb, you will want to devote around 7% of your gross revenue to marketing to make the most of it. 7. Relying on Outdated Small Business Marketing Strategies Are you using some of the marketing strategies that you learned about when you attended college in the early 2000s to run a small business today? If you are, that alone is going to prove to be one of the biggest small business marketing mistakes that you're making. The marketing world has changed quite a bit over the last few years, let alone the last 20 years. So you should try to avoid using any outdated small business marketing strategies. You'll be asking for trouble if you take this approach to marketing. 8. Marketing Your Business Without Analyzing the Results Marketing your business is very important, but it isn't going to do you much good if you're not getting any positive results. It's why you should get yourself into the habit of analyzing the results of your marketing efforts all the time. If you find that some aspect of your small business marketing plan isn't working, you'll need to make adjustments to it accordingly. Otherwise, it could lead to you spending a lot of time and money on a marketing strategy that isn't doing you much good at all. Try Not to Make Any of These Crucial Small Business Marketing Mistakes Marketing your small business in an effective way isn't always going to be easy. You'll need to work hard to avoid making any of the marketing mistakes listed here. We can help you steer clear of at least some of them by providing you with affordable website design services and digital marketing solutions. We’ll set you up with the website you need to get your small business marketing plan off the ground. Check out some examples of our work and contact us today to learn more about getting a website for your small business.